Oscar contender ‘The Brutalist’ has found itself at the centre of controversy after revealing its use of AI in post-production. The film, starring Adrien Brody and Felicity Jones, explores the fictional life of Holocaust survivor László Tóth, an architect navigating fame, addiction and financial struggles in post-war America. While praised for its storytelling and performances, the film’s reliance on AI has sparked fierce debate about artistic integrity.
AI in The Brutalist: Creative Short-Cut or Betrayal?
The film’s editor, Dávid Jancsó, revealed that AI was applied to fine-tune Hungarian dialogue and even to generate architectural designs. According to Jancsó, even after actor coaching and ADR attempts, the problem of Hungarian pronunciation persisted. To maintain authenticity, AI-facilitated adjustments were made with the help of elements of Jancsó’s voice to slightly alter the delivery of the actors. Similarly, AI-generated architectural sketches saved time and stayed within the budget of the film, which was $6 million.
Comment
byu/Acrobatic-Resident10 from discussion
inLetterboxd
Although these strategies have optimised the production process, critics believe it undermines the film’s artistic ethos. “The use of AI to fine-tune accents guts the concept of acting itself,” wrote a Twitter user. Another branded it “deeply immoral” to do such an act in a movie whose crux revolves around creative authenticity.
Industry Divides over AI
The controversy has exposed a growing rift in Hollywood over AI’s role in filmmaking. Some, like Jancsó, advocate for its practical benefits, likening AI tools to digital effects or editing software. Others believe AI diminishes human creativity, particularly when it replaces traditional craftsmanship.
Read More: Drake Ends Lawsuit Against UMG, Spotify after Agreement
Criticism further arises from the thematic focus on artistic integrity, which The Brutalist upholds. “It’s ironic,” as a Reddit commenter pointed out, “that a film about a struggling artist would rely on AI to cut corners.” People have been comparing this to Hans Zimmer Oscar’s disqualification due to reusing music in Dune and has triggered debates over the double standards at the Academy.
Comment
byu/Acrobatic-Resident10 from discussion
inLetterboxd
What this Means for the Oscars
Despite strong reviews, The Brutalist risks losing favour with the Academy, which has faced increasing scrutiny over its stance on technological innovations. As public pushback mounts, the film’s chances of securing major awards hang in the balance.
This controversy puts forth the bigger question of the role of AI in creative industries. Is it about efficiency or an authenticity threat? In such a heated discussion, The Brutalist presents an interesting case of how new technologies challenge traditional concepts of art.
Stay tuned to Brandsynario for latest news and updates