The footwear industry in Pakistan has grown significantly over the years, especially in both local and international brands. A decade or two ago, you might have only heard of a few shoe brands, but today, several companies cater to diverse consumer needs, offering stylish, comfortable and affordable footwear. As you enter the markets, you can see a very visible and diverse ally of footwear, each showcasing its unique designs. Rising fashion awareness and disposable income are two factors behind this trend. So, let’s take a look at the top 10 shoe brands in Pakistan.
Top Brands in Pakistan
Before discussing the top brands, it is important to note that this list does not rank brands in a particular order of superiority. Each brand has its own identity, target audience and unique selling points. Now, let’s explore the leading footwear brands in Pakistan:
1. Bata
Bata has been a household name in Pakistan for decades, often synonymous with school shoes. Though it originated in the Czech Republic, Bata entered Pakistan in 1942 and has then expanded to become one of the most acknowledged brands in the country. The “Surprisingly Bata” campaign definitely repositioned it as a fashionable choice for men, women and children. With over 400 outlets across the nation, Bata remains a market leader that makes a wide range of products, from formal footwear to casual and athletic shoes.
2. Servis
Servis, founded in 1941 in Lahore, has grown from a small footwear company to a diversified conglomerate. It has been known for its affordability and durability, catering to all age groups with an extensive range of products. Servis further gained prominence with its “Servis Shoes for Everyone” campaign, which highlighted the brand’s diverse range, fit for everyone. The company also introduced Ndure as a sister brand, targetting younger and more fashion-conscious consumers.
3. Metro Shoes
Metro Shoes was established in 1986, and since then, it has gained a reputation in the Pakistani market for stylish designs. With over 40 outlets all over the country, Metro caters to footwear for men, women and children. Its consistent quality is what has led to customer loyalty. Metro Shoes also has a range of handbags and accessories, thereby increasing its fashion appeal.
4. Stylo
Stylo was founded in 1974 and quickly became a successful women-centric brand in Pakistan. The group was initially founded as Bano Chappal and later named Stylo with the tagline, Stylish Ladies’ Footwear. Stylo offers a wide array of formal shoes, casual wear, bridal collections and other accessories through its more than 200 outlets spread across Pakistan. The slogan that the brand puts forward is, “Jo Chahon, Wo Paoon,” depicting the idea that it gives every woman a diverse choice in her fashion footwear. Its stylish appeal has put it among the top shoe brands in Pakistan.
5. ECS (Ehsan Chappal Store)
ECS, established in the Anarkali Bazaar of Lahore in 1954, is another woman-centric brand that has become famous for its superior quality bridal shoes, casual sandals and trendy pumps. Today, it is spread across the country with various outlets. Recently, a pret collection and handbags have been added to its portfolio, thus becoming a complete destination for fashion-conscious women looking for trendy accessories.
6. 1st Step
Founded in Karachi in 2000, 1st Step has rapidly gained its position in Pakistan’s shoe industry. It features comprehensive men’s, women’s and kids’ footwear, from casual shoes to bridal sandals and trendy bags. 1st Step has been ranked as a “Brand of the Year” in various categories and continues to expand in the market.
7. Hush Puppies
Hush Puppies, although founded in America in 1958, is manufactured by Firhaj Pakistan, one of the largest brand oriented companies in Pakistan. What makes Hush Puppies distinct is their quality shoes made specially for people who look for durability and comfort. The retail chains of the Hush Puppies are robustly spreading across the country in major malls and commercial cities.
8. Urban Sole
Founded in 1998, Urban Sole is one of the very few brands operating in Pakistan with a focus on manufacturing quality leather footwear for the local as well as international market. The company exports to countries such as Saudi Arabia, UK and Sri Lanka. It has a strong retail network with 40 outlets and over 300 distribution points, which gives it a commanding position in the men’s formal and casual footwear segment.
9. Borjan
The Borjan, under the Rafum Group, is running over 145+ stores in Pakistan that offer a range of men’s, women’s and children’s footwear. It is very famous for trendy and contemporary designs, catering to a fashion-forward audience. Borjan is also on its top game when it comes to handbags and accessories, further enhancing its appeal.
10. Walkeaze
A relatively new entrant in the market, Walkeaze has gained much momentum among female consumers. Hailing from Karachi, the brand offers a combination of style and comfort with an emphasis on modern design elements. With about 15 outlets all over the country, Walkeaze is steadily expanding its presence in the footwear industry.
Emerging Pakistani Footwear Brands
Besides these big brands, a number of new entrants have entered the market, bringing in innovation and new perspectives:
Mojari
Mojari is a traditional handcrafted footwear brand that combines cultural heritage with modern aesthetics. The brand is gaining popularity among young Pakistanis who appreciate ethnic fashion.
Infinity Shoes
Infinity Shoes is a rising name in the Pakistani market, focusing on high-quality casual and formal footwear at competitive prices. The brand is currently expanding its retail presence and online sales.
TSM (The Shoe Maker)
TSM is a premium brand for handcrafted leather shoes and is advertised towards professionals seeking strong, durable and stylish formal footwear.
The Future of Pakistan’s Footwear Industry
As it continues to receive boosts from burgeoning disposable incomes and rising fashion awareness, the market for footwear products in Pakistan will grow further in the future, especially under the influence of digital transformation. E-commerce brought in a growth curve for brand sales, but this time from the comfort of one’s home, as strong online presence now strengthens brands, including Servis, Bata and Stylo.
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International markets have also seen some local manufacturers, which are augmenting the export potential of Pakistan. The Government initiatives for encouraging local industries along with trade policies shall further boost this sector.
The Pakistani footwear industry has evolved significantly, offering the consumer a wide range from modest daily wear to luxury designer shoes. Brands continue to innovate to meet the demands of the market; they will not compromise on quality, or comfort for designs. As the industry grows in Pakistan, Pakistani brands can achieve a definite mark on both the domestic and international markets and establish the country as a major player in the global footwear market.
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