One of the leading food delivery services in the world, Uber Eats is all set to launch in Pakistan in 2019.
According to confirmed sources, the brand is most likely to kickstart its operations in February next year.
Launched worldwide in 2014, Uber Eats is an application by Uber that allows customers to order food from a broad range of local restaurants. With over a hundred eateries to choose from, users can search for their favorite outlets and place their order with just a click.
Presently, Uber Eats operates in more than 200 cities around the globe, including some locations where Uber’s primary ride-hailing service has yet to launch.
In May 2018, the brand announced an expansion in over 100 cities in Europe, the Middle East, and Africa. It launched for the first time in Ireland, Egypt, Kenya, Ukraine, Romania, and the Czech Republic. It also launched in 40 new cities in the UK and 35 new cities in France.
Now Pakistan has become their next launch destination
After its success in nations like Egypt and U.A.E, Uber Eats is all set to make its mark in Pakistan.
Currently, its number 1 rival in the nation is FoodPanda and we await the strategy that will shape the course of direction to penetrate the market.
Reportedly, Uber Eats will follow a similar business model to its main application and will also have a similar pricing strategy. Prices may be higher in there is a shortage of riders and in areas where deliveries are frequent.
Other than Uber Eats, Uber is Also Launching Another Product in Pakistan
Already Uber is giving tough competition to Careem with its ride-hailing services in various cities. With offerings of Uber-Go, Uber Mini, Uber X, Uber Auto, Uber Moto, its customer base has multiplied by manifold over the years.
Other than Uber Eats, the brand is also planning to launch another product in Pakistan as indicated on their website.
According to the website, Uber’s ‘Jump Bike’ Service is also making its way in the nation.
A bike and scooter rental company owned by Uber, the service will enable customers to reserve a JUMP bike or scooter nearby.
Stay tuned to Brandsynario for more updates.