For over 18 years, global brand consultancy Interbrand has been tracking and ranking the growth of the leading brands around the world, along with their brand values. The top 100 brands represent an incredible amount of value in the global business world and are the epitome of growth.
The top 100 brands represent an incredible amount of value in the global business world and are the epitome of growth.
Interbrand just released its Top 100 list for 2017 and here are the brands that made it to the Top 10.
1. Apple
With the following stats, Apple landed in the top spot in the Top 100 list with a growth of +3%
Total Page Likes on Facebook: 8,430,460
People Talking About This on Facebook: 964,549
Twitter Followers: 1,377,158
2. Google
Google has managed to secure its spot right below Apple, being 2nd on the list. The Growth rate of Google is recorded as +6%
3. MicrosoftÂ
In an interesting turn of events, Microsoft conquered the 3rd spot on the list with an impressive growth rate of +10%
4. CocaColaÂ
Coca-Cola is the flagship beverage brand of The Coca-Cola Company, the world’s largest beverage company, with more than 500 brands. It landed on the 4th spot despite taking a dip in the growth rate with -5%
5. AmazonÂ
Amazon swooped in at the 5th on the list, emerging as one of the top growing brands. Projecting a growth rate of +29%
Total Page Likes on Facebook:Â 27,905,019
People Talking About This on Facebook: 120,518
Twitter Followers:Â 2,665,177
6. SamsungÂ
Despite giving Apple’s iPhones a competition, Samsung sits way below Apple at number 9. The growth rate of Samsung is projected as +9%
7. Toyota
Toyota is surprisingly the first auto brand that appeared at number 7 on the list. The growth rate has dipped to a -6%
8. FacebookÂ
The social media giant that has taken the world by storm, projected a massive growth rate of 48% and is one the top growing brands on the list.
9. Mercedes-BenzÂ
The luxury automotive division of The Daimler Group followed Toyota on the list at number 9 with a growth rate of +10%
10. IBM
The global technology company that is dedicated to defining the future of information technology sits at the 10th spot on the list. But the growth rate of the company is down on the charts with -11%