Pakistani star Hajra Yamin recently expressed her anger at the financial imbalance in the entertainment sector. In a straight-talk session with YouTuber Talha Ahad, she said drama channels take millions from YouTube but do not pay the actors a fair remuneration. Though actors play an important role in the show’s success, they receive zero percent of digital revenues.
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Drama Channels Make Millions, But Actors Get Nothing
The royalties debate is increasingly taking centre stage. Most of the actors insist that they ought to be awarded a portion of the digital dollars since their on-screen performances make a show the most popular. A lack of a formal payment system has ignited discussions concerning instituting just compensation policies in the industry.
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Blockbuster serials such as Ishq Murshid on Hum TV and Kabhi Main Kabhi Tum on ARY Digital have enthralled viewers across the globe. These serials earn a lot of money from online watching and advertisements. Actors, however, are not included in the profit equation.
Will the Industry Address this Issue?
As more and more artists voice their concerns, pressure is building on drama channels to review their revenue models. While the producers and the networks reap their share of the profit, the actors are left to fight for fiscal recognition. The industry needs to take measures so that performers can get their fair share of returns from digital media.
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