In recent years, Korean skincare has taken the skincare industry by storm. Posing as the only way to achieve supple glass skin, as soft as a baby’s butt, everyone has been on the hunt to find the magical 7 products. Korean skincare is known for its innovative formulas and natural ingredients, providing everything from hydration to anti-ageing benefits. However, without proper distributors, finding authentic sources is not easy, especially in Pakistan. More often than not you’ll find yourself purchasing replicas, or defective pieces at full price. So, if youโre looking for authentic products, hereโs a guide on where to find them and what brands to explore.
The Korean Skin Care Craze
The craze around Korean skin care exists because of the products’ focus on moisturising and hydrating. These products often contain unique ingredients such as snail mucin, green tea, rice extracts, and ginseng, which cater to different skin types. Korean skincare routines gently tackle common issues like dullness and acne for those in Pakistan, where the climate can be harsh on the skin and have extremely drying effects.
Where to Find Korean Skin Care Products Online
The shopping dynamics of Pakistan shifted online around COVID-19. Where everyone was hesitant to walk around malls, the stores began to deliver items right at their doorsteps. Similarly, well-established online platforms have begun to deal with the import of authentic makeup, haircare, and skincare products. The following online cosmetic stores provide authentic Korean skin care products.
1. Highfy Pakistan
Known for its wide range of beauty products, Highfy Pakistan stocks popular Korean skincare brands such as COSRX, Joseon, Mixsoon, Some By Mi, and much more! These products are not just authentic but available at the best prices. Highfy Pakistan also has an entire section of verified reviews that help buyers make informed choices.
View this post on Instagram
2. Vegas Pakistan
Vegas Pakistan isn’t an unknown name for beauty enthusiasts and makeup artists in Pakistan. For those seeking premium Korean skin care products, Vegas provides a variety of items including serums, masks, and moisturisers. This online platform stocks products, from brands like Laneige,ย Dr. Jart+, Eunyul, Beaty of Joseon, COSRX, PUREDERM and more.
View this post on Instagram
3. The Skin Fit
With 11 years of beauty excellence, The Skin Fit focuses on providing every product from COSRX to Beauty of Joseon and Anua. With little markup, if you’re looking to buy something of COSRX specifically, this is the store for you! Bonus, their Annual Grand Sale, live right now, offers up to 85% discount on all products.
View this post on Instagram
4. Korean Home by Zahra
Authorised by skin1004, TIAM and Axis-Y, Korean Home by Zahra offers authentic Korean skincare products brought straight from South Korea. Ranging from famous brands like Beauty by Joseon, COSRX, and TIRTIR to more exclusive ones like Needly, Anua and April Skin, this online store has anything and everything Korean you need.
View this post on Instagram
Where to Buy Korean Skin Care Products in Store
1. Al-Fatah
Al-Fatah, with branches in both Islamabad and Lahore, offers both local and imported skincare and makeup brands. They have a section dedicated to Korean skin products offering a range of the most popular Korean brands, like Beauty of Joseon, COSRX and more. Here, youโll find trusted names, and have the opportunity to be relieved that they’re authentic.
2. Enem Store
Located in Lahore, Enem Store has a range of high-end Korean skincare and beauty products, which you might not find easily anywhere else. From brands like Im From to Madagascar Centella, you can find the rarest picks here. Most of all, you don’t have to worry about the products’ authenticity since Enem has been a trusted name for years.
3. Beauty Glance
Very few online platforms make the effort of opening up an outlet, Beauty Glance is one of them. Located in Karachi, this place is your one shop for authentic Korean skincare brands. The husband and wife running this store often take trips to Korea to source authentic products for their customers and remain updated with what’s new in Korean skin care. They offer around 60+ brands, and all products are authentic.
When purchasing Korean skin products, itโs essential to verify their authenticity, as counterfeit beauty items can be a problem. Always buy from reputable retailers, whether online or in physical stores. Look for stores that have verified reviews and clearly labelled imported products. Whether youโre looking for the latest Korean cosmetics or simply want to enhance your beauty routine, authentic Korean skin care products are now more accessible than ever in Pakistan.
Stay tuned for Brandsynario for more news and updates.