The leading brand evaluation consultancy, Brand Finance has rolled out its annual report of the world’s 100 leading valuable nation brands. The findings aim to put a dollar value on the brand image of the countries.
The rankings were devised based on a country’s reputation and the brand image it has on governments, investors, students, and consumers. It calculates a Brand Strength Index score by evaluating good and services, society and investment.
World’s Most Valuable Nation Brands 2018
Following is the list of top fifteen most valuable nation brands:
| Rank | Country | 2018 Brand Value in Billion | Change (vs. 2017) |
| #1 | United States | 25,899 | 0.23 |
| #2 | China | 12,779 | 0.25 |
| #3 | Germany | 5,147 | 0.28 |
| #4 | United Kingdom | 3,750 | 0.2 |
| #5 | Japan | 3,598 | 0.05 |
| #6 | France | 3,224 | 0.09 |
| #7 | Canada | 2,224 | 0.08 |
| #8 | Italy | 2,214 | 0.09 |
| #9 | India | 2,159 | 0.05 |
| #10 | South Korea | 2,001 | 0.08 |
| #11 | Australia | 1,669 | 0.11 |
| #12 | Spain | 1,606 | 0.14 |
| #13 | Netherlands | 1,190 | 0.18 |
| #14 | Mexico | 1,066 | 0.02 |
| #15 | Switzerland | 973 | -0.04 |
The U.S.A ranks on top as the most valuable nation brand with $25,899 billion brand value The fastest-growing brand in the top 50 of the Brand Finance Nation Brands 2018, Germany has seen a 28% brand value jump to US$5147 Billion.
Pakistan has occupied the 51st spot in the list with $196 billion brand value. The brand rating lies in the ‘A’ category, symbolizing that the nation falls between strong and developing nation.
Our neighboring nation India boasts a stronger brand value of $2159 billion and occupies the 9th spot on the list.
The rankings depict a clear image that Pakistan has a weaker brand value and consequently, a poor brand image amongst the nations of the world.
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