Netflix is entering the world of live programming with WWE’s Raw which will stream live every Monday starting this week. The streaming giant secured rights to WWE programming, including Smackdown and Wrestlemania in a $5 billion deal spanning 10 years. WWE President Nick Khan said, “When you look at Netflix and its global reach and the power of its brand, it was time that our brand met up with theirs.”
WWE, which rose to fame with stars like Hulk Hogan and Dwayne “The Rock” Johnson, now has more than 1 billion followers across social media. Netflix’s Chief Content Officer, Bela Bejaria, noted the family appeal of wrestling, saying, “Combining the intensity of WWE fans with the fandom and reach of Netflix just made sense.” The partnership aims to attract fans of all ages and expand WWE’s presence internationally.
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The first live episode of Raw will air from Los Angeles with appearances by John Cena, Roman Reigns and others. Netflix has assured that it has resolved technical glitches during past live events like the Tyson vs. Jake Paul match. “If it blinks a couple of times and we do 60 million, I’m good with that,” joked WWE Chief Content Officer Paul Levesque.
WWE plans to hold more live events in international markets in 2025 and scout for global superstars. “We can’t just be an American company, piping out American content, hoping that people will show up and tune in,” said Khan. WWE and Netflix aim to create a unique and engaging experience for fans worldwide.
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